[Introduction]: Since 2004, CCEWOOL®, led by Mr. Rosen Peng and his wife Dream, has leveraged international trade expertise and sharp market insights to drive continuous innovation and product upgrades. From ceramic fiber to low bio-persistent fiber, polycrystalline fiber, modular systems, and intelligent platforms, CCEWOOL® has consistently set industry benchmarks. Through global exhibitions and a robust North American warehouse network, the brand has grown into a leading player in the global high-temperature insulation and refractory materials industry.

Mr. Rosen Peng’s Professional Background: Expertise in International Trade and Mastery of the North American Market

In 2004, Dream met Mr. Rosen Peng. Prior to that, Mr. Rosen Peng had already been deeply engaged in international trade for many years, particularly in the refractory materials industry, where he accumulated extensive practical experience. He previously served as Sales Director for the North American market at a well-known publicly listed company in China, responsible for developing and managing sales across the region. In this role, he not only gained substantial hands-on experience but also developed a profound understanding of international market demands and trends. His deep insights into global markets, precise grasp of customer needs, and extensive global business network laid a solid foundation for the creation and international expansion of the CCEWOOL® brand.

Dream’s Professional Background: Expertise in Media with Strong Business Insight

Dream began her career in the media industry after graduating in 1996, where she developed strong business insight and market operations experience. She worked at Luzhong Morning Post, focusing on feature section operations and editorial work. This role provided her with valuable expertise in business positioning, target audience analysis, and market operations management—all of which later laid a solid commercial foundation for brand building.

2004: Great Opportunities Amid Global Challenges

In 2004, under the impact of the global energy crisis, industrial demand for energy efficiency surged. As a key energy-saving material for industrial kilns, the demand for ceramic fiber products rose sharply. To reduce costs, many internationally renowned ceramic fiber manufacturers established factories in China, prompting leading Chinese enterprises in the industry to shift their focus toward international markets.

Sensing both the advantage of Chinese products in global competition and the urgent international demand for ceramic fiber imports from China, Mr. Rosen Peng co-founded the CCEWOOL® brand factory and began expanding into global markets.

Upon formally entering the international arena, Mr. Rosen Peng leveraged his extensive background and expertise in international trade to lead his team in exploring global opportunities. By conducting in-depth research on international standards, technical requirements, and customer needs in developed countries, he laid a solid foundation for the establishment of the CCEWOOL® brand and for the continuous upgrading of its products.

In 2005, with the continuous growth of international demand for high-quality refractory materials, Mr. Rosen Peng and his wife Dream jointly founded Double Egret Thermal Insulation Ltd., and officially launched the CCEWOOL® brand, marking the company’s formal starting point toward globalization.

2005: A Couple’s Joint Entrepreneurship – Company Founded, CCEWOOL® Brand Emerged

Mr. Rosen Peng, a man of rigorous and sincere character, was very familiar with the metallurgy and new materials industries and had ten years of international trade and export experience. In 2005, with the support of his wife Dream, Mr. Rosen Peng founded Double Egret Thermal Insulation Ltd., aspiring to build the world’s strongest ceramic fiber brand. The logo of Double Egret is composed of the overlapping English words Double Egret and two white egrets against the rising sun over the sea, symbolizing the couple leading the team to fly higher and further into the future. In 2008, Double Egret Thermal Insulation Ltd. was officially registered.

In the same year, adhering to the philosophy that “only with quality comes brand, and only with brand comes the future”, Mr. Rosen Peng and Dream created the CCEWOOL® brand, which was thus born. In this name: the first letter C represents that we are a brand from China; CE represents that the products meet CE standards, symbolizing our relentless pursuit of product quality; WOOL represents our main product line of high-temperature insulation fibers. CCEWOOL® represents Double Egret’s strong aspiration to always be the leading brand in the international insulation and refractory materials industry. The CCEWOOL® brand was officially registered in China in 2008, and in 2015 the “CCEWOOL®” trademark was also registered in Turkey and the European Union.

2006: Launch of the Company's CI System

In 2006, the company established a complete Corporate Identity (CI) system, designing eco-friendly green packaging, and consistently conveying the CCEWOOL® ceramic fiber brand’s high-quality philosophy through cooperation with overseas clients. The green packaging of the CCEWOOL® ceramic fiber brand also gained unanimous recognition from many international customers.

2007: Launch of the CCEFIRE® Refractory & Insulating Brick Series – Extending Procurement Services

In 2007, with the growing reputation of the CCEWOOL® ceramic fiber brand, many well-known domestic and international enterprises established long-term partnerships with us. To meet customers’ needs for insulating and refractory bricks alongside ceramic fiber procurement, the refractory and insulating brick factories under the CCEWOOL® brand jointly launched the “CCEFIRE®” refractory product line. The CCEFIRE® series included insulating brick products as well as refractory brick products, laying a solid foundation for the company to build a comprehensive and integrated sales model, and serving numerous customers in the international market. The CCEFIRE® brand was officially registered in 2013.

2008: Opportunities Amid Adversity – Double Egret’s Transformation

In 2008, the U.S. subprime mortgage crisis triggered a global financial crisis, dealing a severe blow to many of China’s foreign trade enterprises, and the export of ceramic fiber products was also heavily impacted. However, in the midst of this industry downturn, the recognition of our products and services by a long-term Australian partner facilitated a major government procurement contract with the Australian government. This not only helped the company overcome the difficult period but also laid a solid foundation for future growth.

In its early years, CCEWOOL® faced many challenges when entering the international market: from skepticism and lack of trust to gradually gaining acceptance and high recognition. The brand’s growth was a difficult yet successful journey.

Through continuous participation in international exhibitions and under the leadership of Mr. Rosen Peng, CCEWOOL® established international-standard processes in product quality, product range expansion, R&D, and after-sales service, becoming one of the most recognized Chinese brands in the refractory materials export industry.

2009: Launch of CCEWOOL® Ceramic Fiber Blanket Technology Reform and Process Upgrade

From October 20 to 23, 2009, CCEWOOL® made its debut at the Ceramitec Exhibition in Munich, Germany. As the only ceramic fiber manufacturer from China, our booth attracted a large number of international customers. During the exhibition, CCEWOOL® engaged in in-depth exchanges with global peers, encountered for the first time the fiber product standards and development trends released by international industry associations, and discussed the latest technological developments with globally renowned brands.

Through this exhibition, Mr. Rosen Peng realized that compared with the world’s leading brands, CCEWOOL® still had a certain gap in product quality and technology. Bridging this gap and aligning products with international standards became the company’s most urgent task. Based on the wealth of product information and feedback gathered at the exhibition, Mr. Rosen Peng decided to lead the R&D team in initiating comprehensive technological reform and process optimization, with a focus on improving the thermal insulation, tensile strength, and service life of ceramic fiber blankets.

To meet these challenges, CCEWOOL®’s factory actively introduced advanced international production equipment and technologies, driving a complete upgrade of production processes.

After two years of comprehensive improvements, including optimization of raw materials, equipment, and manufacturing techniques, CCEWOOL®’s factory successfully enhanced the overall performance of its ceramic fiber blanket products, overcoming previous shortcomings in insulation and tensile strength. Today, our ceramic fiber blankets not only meet ASTM and other international standards but also, with their outstanding technical advantages, have earned wide recognition in the global market.

2011: Comprehensive Upgrade of the CCEWOOL® Ceramic Fiber Board Production Line

From June 28 to July 2, 2011, CCEWOOL® made its debut at the Metec Exhibition in Düsseldorf, Germany. At this exhibition, we showcased the upgraded CCEWOOL® ceramic fiber blanket products, which successfully attracted significant customer attention. By this time, our ceramic fiber blankets had fully met international standards and passed all ASTM factory inspection reports. The product became a highlight of the exhibition, drawing numerous customer orders and marking a further consolidation and development of the CCEWOOL® brand in the international market. Our booth not only attracted many new customers but also deepened cooperation with long-term partners, laying a stronger foundation for expanding our global presence.

During the exhibition, Mr. Rosen Peng, through direct communication with customers and comparison with international brands, identified performance gaps in CCEWOOL® ceramic fiber board products. After the event, he led the team to carefully analyze the feedback collected and called for a comprehensive upgrade of the ceramic fiber board production line, initiating a new round of technical reform.

After more than a year of full-scale upgrades—covering raw material formulation, production processes, and equipment modernization—CCEWOOL®’s factory successfully resolved issues in the ceramic fiber board production line. This resulted in significant improvements in product quality, performance, and market competitiveness. Today, CCEWOOL® ceramic fiber boards not only strictly comply with ASTM and other international standards but also demonstrate outstanding performance in high-temperature insulation, compressive strength, and flexural strength, earning high recognition from customers worldwide.

2012: Launch of the CCEWOOL® Low Bio-Persistent Fiber Series

In 2012, CCEWOOL® presented its upgraded ceramic fiber board products at four major international exhibitions: Metal-Expo Russia, Indo Metal in Indonesia, AISTECH in America, and Ceramitec in Munich, Germany. At these exhibitions, customers gave high praise to the quality and strength of CCEWOOL® ceramic fiber boards, and demand for orders surged.

Through continuous participation in such industry events, the CCEWOOL® team not only gained deeper insights into the latest industry developments but also engaged extensively with global customers, gradually realizing that demand for low bio-persistent fibers was increasing year by year. As early as 2005, Mr. Rosen Peng had already keenly recognized that with the growing importance of environmental protection and occupational safety, low bio-persistent fibers would represent the future development trend of the high-temperature insulation fiber industry. Against this backdrop, in 2012, with ongoing R&D progress, Mr. Rosen Peng formally proposed a production strategy for low bio-persistent fibers and actively promoted its implementation.

Through continuous innovation in low bio-persistent fiber technology and proactive market promotion, CCEWOOL® not only achieved significant breakthroughs in product performance but also helped drive a green revolution in the high-temperature insulation materials industry. Our technological advancements and product optimization have positioned low bio-persistent fibers as the ideal choice in the ceramic fiber sector, balancing environmental friendliness, safety, and high efficiency. Looking ahead, CCEWOOL® will continue to focus on the innovation and development of low bio-persistent fiber technology, helping more industries achieve energy conservation, emission reduction, and sustainability goals.

2013: Birth of the PUREWOOL Series – The Pinnacle of Ceramic Fiber

In 2013, Mr. Rosen Peng led the team to showcase the newly developed CCEWOOL® low bio-persistent fiber products at the Foundry Metal Exhibition in Poland. These products attracted significant attention from global customers and industry experts. Fully compliant with EU standards, the fibers were highly praised for their appearance and quality, successfully generating numerous customer orders. At the exhibition, we not only demonstrated the excellent performance of our low bio-persistent fiber products but also engaged in in-depth discussions with clients on how to improve production efficiency, achieve energy conservation and emission reduction, and enhance safety in the foundry industry.

Through extensive interaction with customers worldwide, we recognized the increasing demand for high-quality ceramic fiber products. Particularly on a global scale, as the need for environmentally friendly and high-performance materials continues to grow, customers are paying closer attention to how premium high-temperature insulation materials can enhance the efficiency and safety of their production equipment.

Building on customer feedback and continuous innovation, CCEWOOL® successfully developed a new premium ceramic fiber product – the PUREWOOL series – and officially registered the “PUREWOOL” trademark in 2015. The launch of this series marked another major breakthrough for CCEWOOL® in the ceramic fiber field, further consolidating its position as a technological leader in the international market.

2013: Collaboration with Leading U.S. Fireproof Building Experts to Develop Innovative Roof Insulation Technology

In 2013, CCEWOOL® collaborated with top experts in the U.S. fireproof building sector to jointly develop an innovative roof insulation technology, successfully launching a patented fireproof product that complies with U.S. building fire safety regulations. The release of this technology not only marked a significant breakthrough for CCEWOOL® in building energy conservation and fireproofing but also set new technical standards and safety benchmarks for the industry.

Beyond the success of the first patented product, a second jointly developed patented product is currently undergoing review and testing. This new product has already obtained ICC certification under U.S. building standards, further reinforcing our leadership position in building energy efficiency and fire safety technologies.

This technological breakthrough has not only significantly improved building energy-saving performance but also established higher safety standards, contributing to the advancement of fireproofing and insulation technologies in the global construction industry.

2014: Launch of Customized High-Temperature Insulation Products – High-Temperature Fiber Shaped Components

From March 18 to 21, 2014, CCEWOOL® participated for the first time in the TECNARGILLA Exhibition in Italy. At the exhibition, we showcased the high-quality PUREWOOL series products, which attracted the attention of numerous industry experts and professionals. This event not only highlighted our premium ceramic fiber products but also provided a valuable platform for in-depth exchanges with global customers and industry leaders.

Through these interactions, we gradually realized that with the advancement of industry technologies, the demand for customized high-temperature insulation fiber products was steadily increasing. Especially in high-temperature application fields, customer requirements were shifting toward customization, high performance, energy efficiency, and environmental friendliness.

In response to this trend, Mr. Rosen Peng redirected the company’s R&D focus toward high-temperature insulation fiber shaped components, successfully launching a series of customized high-temperature insulation solutions. These innovative products have been widely applied in industries such as steel, metallurgy, foundry, ceramics & glass, and photovoltaics. In particular, they have achieved remarkable results in glass processing equipment and electric heating furnaces, becoming key solutions for enhancing equipment performance, energy efficiency, and process quality.

2015: Launch of the Module System – From Single Product to Systematic Energy-Saving Solutions, Driving the Furnace Revolution from Heavy to Lightweight

In 2015, CCEWOOL® continued to strengthen its global market influence by participating in the Metec Exhibition in Düsseldorf, Germany for the second time and the Ceramitec Exhibition in Munich, Germany for the third time. With our frequent presence at these German exhibitions, our products gradually gained recognition in the European market. At these events, we showcased lightweight, high-performance customized high-temperature insulation fiber shaped components, successfully attracting the attention of global customers and industry experts.

During the exhibitions, Mr. Rosen Peng engaged in in-depth discussions with industry experts and was later invited to visit a German customer’s plant to observe furnace construction on-site. Through this visit, he keenly recognized that many parts of the furnace could be completely replaced with high-temperature insulation fiber products. With this insight, Mr. Rosen Peng returned to China and organized a team of senior experts with extensive furnace design and construction experience, focusing on the development of furnace energy-saving products.

Through these efforts, CCEWOOL® not only launched the module system but also further promoted the transformation of furnaces from heavy to lightweight, pioneering an energy-saving revolution. We began offering more professional and customized furnace energy-saving solutions and established an expert consulting service to provide customers with more efficient technical support.

Over the past decade, CCEWOOL® has experienced a remarkable journey from nothing to something, and from domestic to international markets. We have continuously innovated in technology R&D, product quality, and market expansion, while also building a strong global customer base and partnerships through international exhibitions and cross-border cooperation.

Driven by continuous innovation, CCEWOOL® has always remained at the forefront of ceramic fiber technology. Through technological breakthroughs, equipment upgrades, product innovation, and market expansion, we achieved a comprehensive transformation from quality improvement to alignment with international standards. Our products fully meet international benchmarks and have obtained ASTM, EN, and CE certifications, while also offering SGS, UL, and other third-party testing reports upon customer request, further enhancing the brand’s international reputation and market recognition.

With the continuous advancement of its globalization strategy, CCEWOOL® has built a solid foundation for global expansion through its successful international market experience. To further enhance its global brand influence—particularly in the key markets of the United States and Canada—CCEWOOL® decided to enter the North American market through a local warehousing and direct sales model, improving service efficiency, shortening delivery cycles, and meeting the growing needs of local customers.

2016: Establishment of the Canadian Subsidiary – A Milestone in Entering the North American Market

In 2016, in line with market demand and the company’s development strategy, CCEWOOL® established its Canadian subsidiary. This milestone marked a solid step into the North American market and further strengthened the brand’s regional competitiveness. With the establishment of the Canadian sales office and warehouse, we achieved faster product delivery and more efficient localized services, providing more comprehensive support for local customers.

In the same year, we actively participated in several important industry exhibitions and events, including the 34th ICSOBA Conference and Exhibition, the 11th Annual Biz 2 Biz Expo 2016, and ALUMINIUM 2016 in Düsseldorf. Through these platforms, CCEWOOL® not only showcased its technological innovations in the field of high-temperature insulation fibers but also strengthened communication and cooperation with customers, further expanding its market channels.

2017 - 2019: A Critical Phase of North American Market Expansion

Between 2017 and 2019, CCEWOOL® actively participated in several renowned industry exhibitions, including Ceramics Expo 2017, EXCON 2017, The 50th Global Petroleum Show, THERM PROCESS Exhibition, ALUMINUM USA, and the 30th Heat Treating Society Conference & Exposition. Among them, four major exhibitions were held in the United States, marking a critical stage in CCEWOOL®’s expansion into the North American market.

The process of entering the North American market was full of challenges and far from instantaneous. In the early stages, CCEWOOL® showcased its brand and technical strength through these exhibitions, laying the foundation for establishing its presence in the region. Each exhibition served as a valuable opportunity for in-depth communication and presentation, allowing us not only to demonstrate our high-temperature insulation solutions but also to engage in detailed discussions with customers regarding their specific needs in energy efficiency, environmental protection, and emission reduction. This ensured that we could provide them with tailor-made solutions.

These exhibitions also provided a broad platform for technical exchange, enabling CCEWOOL® to better understand the evolving demands and trends of the North American market. At the same time, they helped build stronger brand recognition and foster trust and long-term partnerships with local customers. Despite fierce competition from global peers, CCEWOOL®, through its technological advantages and high-quality service, successfully attracted increasing attention and cooperation from North American customers, gradually gaining greater market share.

2020: Launch of the “Ceramic Fiber Products Intelligent Manufacturing Management System V1.0” – A New Milestone in the Digital Upgrade of CCEWOOL® Ceramic Fiber Blankets

In 2020, Mr. Rosen Peng developed and released the “Ceramic Fiber Products Intelligent Manufacturing Management System V1.0 .” This system leverages intelligent workshop scheduling and precise resource allocation to simplify production complexity, achieve efficient operations across all stages, strengthen coordination between processes, and significantly reduce waiting times and resource waste. As a result, production efficiency was greatly enhanced, delivery cycles were shortened, and the company’s ability to respond quickly to global orders and improve customer satisfaction was further reinforced.

At the same time, Mr. Rosen Peng deeply integrated this system with the company’s earlier “Ceramic Fiber Blanket Product Technology Upgrade Program,” organically combining raw material optimization, equipment iteration, process improvement, and digital control. The outcome was a comprehensive framework covering production parameter monitoring, process coordination and scheduling, and dynamic resource optimization. This not only consolidated CCEWOOL® ceramic fiber blankets’ advantages in quality stability and production efficiency but also provided strong support for the brand’s global expansion.

2021: Launch of the “Ceramic Fiber Products Quality Traceability and Statistical Analysis Platform V1.0” – Elevating CCEWOOL® Quality Control to a New Level

In 2021, Mr. Rosen Peng developed and released the “Ceramic Fiber Products Quality Traceability and Statistical Analysis Platform V1.0.” This system provides powerful support for the company’s quality management by recording and tracing the entire production process of all products in detail. Once a quality issue is identified, the system can quickly locate its root cause and enable targeted corrective actions.

At the same time, the platform’s statistical analysis function deeply explores patterns hidden in quality data, offering scientific insights for continuous improvement. As a result, the defect rate has been significantly reduced, and the overall quality image of the company has been greatly enhanced.

2022: Launch of the “Fiber Micro-defect Detection System Based on Image Recognition Technology V1.0” – Driving CCEWOOL®’s Quality Upgrade in Green and High-End Products

In 2022, Mr. Rosen Peng developed and released the “Fiber Micro-defect Detection System Based on Image Recognition Technology V1.0,” which played a key role in strengthening product quality control. Utilizing high-magnification imaging and intelligent recognition technology, the system can rapidly and accurately detect microscopic fiber defects with an accuracy rate approaching 100%, effectively eliminating the risk of missed or false detections caused by human subjectivity or fatigue.

The application of this system has significantly enhanced the competitiveness of CCEWOOL®’s low bio-persistent fibers in the green materials market, while also drastically reducing the defect rate of polycrystalline fiber products. Through correlating defect data with production processes, it enables quick identification of process deviations. Furthermore, its visualized inspection reports not only reinforce product quality assurance but also provide strong support for CCEWOOL®’s entry into international high-end supply chains, further consolidating the company’s technical advantage in both the green and premium markets.

2023: Launch of the “Big Data-Driven Refractory Fiber Process Parameter Optimization System V1.0” – Driving Comprehensive Upgrades in CCEWOOL® High-Temperature Fiber Performance

In 2023, Mr. Rosen Peng developed the “Big Data-Driven Refractory Fiber Process Parameter Optimization System V1.0.” By leveraging multivariable analysis and intelligent algorithms, the system enables precise optimization of process parameters, significantly enhancing the stability and yield of high-temperature insulation fiber shaped products while reducing energy consumption and production costs.

This system is deeply integrated with CCEWOOL® high-temperature insulation fiber modules, establishing a dynamic linkage model of “application requirements – process parameters – product performance.” Through this model, CCEWOOL® products continuously improve in thermal insulation efficiency and adaptability, further consolidating the company’s leadership in the global industrial insulation market.

2023: Establishment of the U.S. Company and Charlotte Warehouse Center

2023 marked a milestone year for CCEWOOL®, with the official establishment of the company in the United States and the successful registration of the “CCEWOOL®” brand. This move further deepened the company’s strategic presence in the North American market. In the same year, the Charlotte warehouse and demonstration center was completed, significantly enhancing localized service and fast delivery capabilities. Leveraging access to cutting-edge U.S. research and market insights, CCEWOOL® continued to drive innovation and strengthen its influence in the global high-temperature insulation and energy-saving sector.

2023–2024: Expansion in the North American Market and Brand Influence Enhancement

Between 2023 and 2024, CCEWOOL® actively participated in eight major international exhibitions, including Forge Fair 2023, THERM PROCESS / METEC / GIFA / NEWCAST, Heat Treat 2023, ALUMINUM USA 2023, Ceramics Expo 2024, AISTech 2024, ALUMINIUM 2024, and Furnaces North America 2024. Among them, six were U.S.-based shows, highlighting CCEWOOL®’s strong commitment to and continued focus on the American market. Through these global platforms, the company further enhanced its brand influence and industry recognition in the United States, deepened professional engagement with customers, and reinforced its leadership in the global high-temperature insulation and refractory materials sector.

2025: CCEWOOL® North America Strategy Upgrade — Dual-Warehouse Layout and Six Major Exhibitions Driving Market Expansion

In 2025, CCEWOOL® established a new warehouse center in Youngstown, OH, forming a dual-warehouse layout together with the Charlotte, NC warehouse. This strategic expansion significantly enhanced localized service capabilities in the North American market. The dual-warehouse synergy not only enabled faster delivery and more flexible inventory allocation but also strengthened supply reliability in addressing complex operating conditions and diverse customer demands.

In the same year, CCEWOOL® continued to showcase its expertise at six major international exhibitions: NAHB International Builders’ Show®, CastExpo, Ceramics Expo, AISTech, ALUMINUM, and Heat Treat, further broadening market reach and enhancing brand influence.

Since the establishment of its Canadian subsidiary in 2016, CCEWOOL® has participated in 18 North American exhibitions, presenting its full range of high-temperature insulation and refractory products, including ceramic fibers, bio-soluble fibers, polycrystalline fibers, and insulating bricks. Through extensive face-to-face interactions with both U.S. and international clients, the company has deepened its understanding of market needs and continuously strengthened its leadership position in North America.

Through its second decade of strategic planning and continuous innovation, CCEWOOL® has successfully consolidated its leadership in the global market. By actively participating in international exhibitions, developing new technologies, building North American warehouse centers, providing localized services, and optimizing its supply chain, the company has effectively enhanced its competitiveness in the North American market. At the same time, CCEWOOL® has advanced technological innovation, launching polycrystalline fiber series products to meet the demands of extreme high-temperature applications. By collaborating with global distributors, CCEWOOL® has further expanded into European, Latin American, and Asian markets, laying a solid foundation for the next stage of global development.